(Spi)rituals of the longest night.
Integrated winter campaign for Finlandia Vodka.
Finlandia Vodka asked us to remind people of this noble drink and spark inspiration for how it can be used in the winter at home party occasions. To better understand the brand and its' values, we dove deep into the Scandinavian culture.
After a few months of cold winter and aurora filled skies, we created a mystical story about the longest winter night, and 6 rituals which make the night magical. For the story to find its' way into homes nation-wide, we introduced a specially designed landing page, interactive banners, and custom drawn animations.
FV Global brand manager, Brown-Forman Europe distributors meeting