Make Life a Ride: Inspiring the Next Generation of BMW Motorrad Riders Online
Pick a bike
In the category page, the presentation of the bikes was one of the main objectives: it had to be as clear as possible, without overwhelming the user with too many technical details or visuals before the choice to further explore was made by the user. The accessory section, however, was intended to showcase the BMW accessories more in the context of the chosen lifestyle.
Get the bike
Crafting a reservation from that gives you a glimpse of your future lifestyle, yet the cognitive load at the minimum, was an interesting challenge. The goal was to approach this from like a conversation at a dealership, not just another task for a user to do.
